PRIVACY POLICY

GENERAL (PRIVACY NOTICE)

Data privacy is of high importance for Ivyrevel and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

WHO IS THE CONTROLLER OF YOUR PERSONAL DATA?

The Swedish company, Ivyrevel AB, is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

WHERE DO YOU STORE DATA?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, COS will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

WHO ACCESS YOUR DATA?

Your data may be shared within the Ivyrevel. We never pass on, sell or swap your data for marketing purposes to third parties outside Ivyrevel. The local Ivyrevel company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

WHAT IS THE LEGAL GROUND FOR PROCESSING?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

WHAT ARE YOUR RIGHTS?

RIGHT TO ACCESS:

You have the right to request information about the personal data we hold on you at any time. You can contact Ivyrevel that will provide you with your personal data via e-mail.

RIGHT TO PORTABILITY:

Whenever Ivyrevel process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

RIGHT TO RECTIFICATION:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed. If you have a Ivyrevel account you can edit your personal data under your account and membership pages.

RIGHT TO ERASURE:

You have the right to erase any personal data processed by Ivyrevel at any time except for the following situations

• you have an ongoing matter with Customer Service

• you have an open order which has not yet been shipped or partially shipped

• you have an unsettled debt with Ivyrevel, regardless of the payment method

• if you are suspected or have misused our services within the last four years

• if you have made any purchase, we will keep your personal data in connection to your transaction for bookkeeping rules

YOUR RIGHT TO OBJECT TO PROCESSING BASED ON LEGITIMATE INTEREST

You have the right to object to processing of your personal data that is based on Ivyrevel legitimate interest. Ivyrevel will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

YOUR RIGHT TO OBJECT TO DIRECT MARKETING:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.

You can opt out from direct marketing by the following means:

• following the instruction in each marketing mails

• by editing the settings of your Ivyrevel account

RIGHT TO RESTRICTION:

You have the right to request that Ivyrevel restricts the process of your personal data under the following circumstances:

• if you object to a processing based Ivyrevel legitimate interest, Ivyrevel shall restrict all processing of such data pending the verification of the legitimate interest.

• if you have claim that your personal data is incorrect, Ivyrevel must restrict all processing of such data pending the verification of the accuracy of the personal data.

• if the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead.

• if Ivyrevel no longer needs the personal data but it is required for your to make of defending legal claims.

HOW CAN YOU EXERCISE YOUR RIGHTS?

We take data protection very seriously and therefore we have dedicated customer service personnel who handles your requests in relation to your rights stated above. You can always reach them at help@ivyrevel.com.

DATA PROTECTION OFFICER:

We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at help@ivyrevel.com and write DPO as subject matter.

RIGHT TO COMPLAIN WITH A SUPERVISORY AUTHORITY:

If you consider Ivyrevel to process your personal data in a incorrect way you can contact us. You also have the right to turn in a complaint to a supervisory authority.

UPDATES TO OUR PRIVACY NOTICE:

We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.

COOKIES

HOW DO WE USE COOKIES?

We use permanent cookies to store your choice of start page and to store your details if you select "Remember me" when you log in. We will use cookies to save your favourite products. We use session cookies for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. We use both first- and third-party cookies to collect statistics and user data in aggregate and individual form in analysis tools to optimize our site and to present you with relevant marketing material. Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon. We also use third-party cookies which performs cross-site tracking in order for us to give you marketing in other sites/channels.

WHAT TYPES OF PERSONAL DATA DO WE PROCESS?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account if you are logged in to your account.

WHO HAS ACCESS TO YOUR PERSONAL DATA?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above, analysis tool in order to collect statistics to optimize our site and present you with relevant material.

WHAT IS THE LEGAL GROUND TO PROCESS YOUR PERSONAL DATA?

We will only connect your cookies to your personal data if you are logged in to a Ivyrevel account. If you are logged in to your account the legal ground based on our legitimate interest.

HOW LONG DO WE SAVE YOUR DATA?

Ivyrevel does not save your personal data. You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under "Help" in your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

PRIVACY NOTICE DIRECT MARKETING

WHY DO WE USE YOUR PERSONAL DATA?

We will use your personal data to send you marketing offers, information surveys and invitations through e-mails, text messages, phone calls and postal mail. In order to optimize your experience of Ivyrevel we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and information you have submitted to us.

WHAT TYPES OF PERSONAL DATA DO WE PROCESS?

We will process following categories of personal data:

• contact information such as e-mail address, telephone number and postal code

• if you want updates for kids (if you choose to provide that to us)

• gender (if you choose to provide that to us)

• what products and offers you have clicked on

If you have a Ivyrevel account we will also process your personal data submitted in relation to the account and membership such as:

• name

• address

• age

• shopping history

• how you navigated and clicked on the site

WHO HAS ACCESS TO YOUR PERSONAL DATA?

Data that is forwarded to third parties is only used to provide you with the service mentioned above, to media agencies and technical suppliers for distribution of physical and digital direct marketing. We never pass on, sell or swap your data for marketing purposes to third parties outside Ivyrevel.

WHAT IS THE LEGAL GROUND TO PROCESS YOUR PERSONAL DATA?

The processing of your personal data is based on your consent when you agree to direct marketing. Except for postal marketing, including catalogues, that will be sent to you based on our legitimate interest.

YOUR RIGHT TO WITHDRAW YOUR CONSENT

You have the right to withdraw your consent for the processing of your personal data at any time and object to direct marketing. When you do so Ivyrevel won't be able to send you any further direct marketing offers or information based on your consent.

You can opt out from direct marketing by the following means:

• following the instruction in each marketing post

• by editing the settings of your Ivyrevel account

HOW LONG DO WE SAVE YOUR DATA?

We will keep your data for direct marketing until you withdraw your consent. For e-mail marketing we will consider you an inactive customer if you haven't opened an e-mail for within the last year. After this time period your personal data will be deleted.

PRIVACY NOTICE IVYREVEL ACCOUNT

WHY DO WE USE YOUR PERSONAL DATA?

We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at Ivyrevel. We will provide you with your order history and details around your orders and enable you to handle your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information such as contact details and payment information. Further we will enable you to save items in your shopping bag and offer you size recommendations on the products you've purchased from us. In order to provide you with relevant product recommendations Ivyrevel will process your navigation and browsing on our digital platforms, your shopping history as well as the data you submitted to us through your account.

WHAT TYPES OF PERSONAL DATA DO WE COLLECT?

We will always process your e-mail address and password that you submit to us when you sign up for a Ivyrevel account.

We will process following categories of personal data if you choose to provide it to us:

• contact information such as name, address, telephone number

• date of birth

• gender

• country

• account settings

• encrypted payment card information

We will process the following categories of personal data if you make a purchase:

• order history

• delivery information

• payment history

We will also process the following categories of personal data connected to your cookies:

• click history

• navigation and browsing history

WHO HAS ACCESS TO YOUR PERSONAL DATA?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above, to optimize the website we use website agencies and analysis tools for product rating.

WHAT IS THE LEGAL GROUND TO PROCESS YOUR PERSONAL DATA?

The processing of your personal data for your account are based on your consent when you create your Ivyrevel account. The processing of your personal data to provide you with relevant product information is based on our legitimate interest.

YOUR RIGHT TO WITHDRAW YOUR CONSENT:

You have the right to withdraw your consent for the processing of your personal data at any time. When you do so your account will cease to exist and Ivyrevel will not be able to provide you with the services mentioned above.

HOW LONG DO WE SAVE YOUR DATA?

We will keep your data for as long as you have an active Ivyrevel account. You have the right to terminate your account at any time, if you choose to do so your account will cease to exist and you are being considered inactive. We will keep your personal data in there are any legal requirements and if there is an open dispute.

We will consider you an inactive account owner if you haven't:

• opened an e-mail within 1 year

• not placed any orders within 3 years or

• not logged in within 2 years

• made any club activites within 3 years

After your account has been terminated your data will be deleted.

YOUR RIGHT TO OBJECT TO PROCESSING OF YOUR DATA

You have the right to object to processing of your personal data that is based on Ivyrevel legitimate interest by contacting help@ivyrevel.com. Your account will then be deleted and we will not be able to carry out our services to you.

PRIVACY NOTICE ONLINE PURCHASE

WHY DO WE USE YOUR PERSONAL DATA?

We will use your personal data to manage your purchase online at COS by processing your orders and returns via our online services and send you notifications of delivery status or in the event of any problems with the delivery of your items. We will use your personal data to manage your payments. We will also use your data in order to handle complaints and warranty matters for products. Your personal data is being used to identify you and to validate your legal age for shopping online and to confirm your address with external partners. We want to offer you different payment alternatives and will carry out analysis in order to find out what payment alternatives are available to you, including your payment history and credit checks.

WHAT TYPES OF PERSONAL DATA DO WE PROCESS?

We will process following categories of personal data:

• contact information such as name, address, e-mail address and telephone number

• payment information and payment history

• order information

If you have a Ivyrevel account we will also process your personal data submitted in relation to the account such as:

• account ID

• shopping history

WHO HAS ACCESS TO YOUR PERSONAL DATA?

Your data will be shared within Ivyrevel. Your personal data that is forwarded to third parties, is only used to provide you with the services mentioned above, companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order. Payment service providers for your payment. Credit reference agencies for identity and credit checks and debt collection agencies. We never pass on, sell or swap your data for marketing purposes to third parties outside Ivyrevel. Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

WHAT IS THE LEGAL GROUND TO PROCESS YOUR PERSONAL DATA?

The processing of your personal data is necessary for Ivyrevel to fulfil the service of manage and deliver the order to you.

HOW LONG DO WE SAVE YOUR DATA?

We will keep your data as long as you are an active customer. For customers with an account we will keep your personal data for 36 months after your latest purchase. For customers with a guest checkout we will keep your personal data for 6 months after your latest purchase.

CONTROLLER OF PERSONAL DATA

Ivyrevel AB

Östermalmsgatan 26A

114 26 Stockholm

Sweden

E-mail: help@ivyrevel.com

Companies register: Bolagsverket/Swedish Companies Registration Office

Company registration number: 556890-1234

Authorised representative: Aleksandar Subosic

VAT registration number: VAT NO. SE556890123401